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The timeless classic
For generations, our family has been enjoying the mildly fruity, slightly spicy flavors of Special Sweet Paprika. The word “sweet” has nothing to do with the sweetness of the powder; it merely means that the paprika seasoning is not too hot.
Red-hot flavor
To get the best flavor from your Special Sweet Paprika, sprinkle directly into hot fat then remove the pan from the heat. Then immediately deglaze the paprika with liquid, meat or potatoes. The best way to get authentic-tasting chicken paprikash and Austrian/Hungarian goulash dishes!
The best that tradition has to offer
The recipe for our famous Special Sweet Paprika has been a closely guarded secret since 1881. But there’s one thing we can reveal: We only use the finest fruits, and handle them with the utmost of care. But you can already tell that from the brilliant color of our Special Sweet Paprika — and from the wonderful taste, of course!